7/31/2023 0 Comments Women on endurance insuranceThe cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Kelly Barnes, CMO of Laka, added “Here at Laka we believe that breaking down these barriers to get women on their bikes is the easiest ride to a greener future, that’s why we’ve launched our Greener Cities Through Women Cycling Campaign, focusing on women’s cycling to help people jump back onto a bike or onto one for the first time.” As cycle insurers, we are only too aware of the issues around women’s cycle safety especially in urban areas and are keen to support any initiatives that make cycle commutes safer.” “The survey also shows that we are not averse to proactive financial incentives to get us motivated to explore greener methods of travel such as cycling. Whilst the idea of grants suggests there might be more to come from incentive-led schemes like Bike 2 Work.Īccording to Tobias Taupitz, CEO of Laka, “Whilst Covid has made many of us more introspective about our role in the environment and our lives in general, these will only be adopted in volume when women’s concerns about safety and facilities are properly addressed, as well as perceived barriers in terms of time and cost. Laka adds that these findings point to further, substantial investment in cycling safety and infrastructure at a local and national level, to ensure sustainable travel options also tick the boxes when it comes to safety and practicality. According to the survey, key motivators for change would be: However, over 36% of women in the survey stated they are more likely to change their primary modes of transport post COVID. When it comes to their travel priorities, the main considerations for women are ease of travel (43%), time taken to travel (42%), cost (42%) and safety (42 %) whilst only 14% stated that they would consider their impact on the environment when choosing their method of transport.
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